Crimson Audit & Review

Content Audit, Review & Consulting for Medical Device Makers

5 Medical Device Industry Resolutions for 2013

Posted by crimsonlanguage on 2012/12/27

A recent article in MedCity News caught my attention today: Top 5 New Year’s Resolutions for the Medical Device Industry for 2013 and Beyond – you can read the entire article here.

Many interesting points to consider inculding:

1. Comparative Effectiveness: much like the famous Dr. Strangelove title, device companies need to “stop worrying and learn to love the law”.

2. Be more aggressive about international markets: in my experience, over the past 20 years, the device industry has made remarkable progress in international markets. However, there’s still much more work to be done – MedCity estimates that the device industry is 10 years behind pharma. With the impending device tax, overseas revenue is suddenly more valuable than ever before.

3. Innovate for local markets: successful product mixes will vary based on geography

4. Hire medical economists: see #1 (above)

5. Engage patients for better products: as more devices move into the home use environment, human factors design input becomes increasingly important.

2013 promises to be a year of change for the entire healthcare industry. As the old saying goes, “the best way to predict the future is to create it”.

 

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